A “hook” is anything unique, different, eye-catching or appealing about the way you do business.. If you have really cool hooks and promote them well, there’s no stopping the power of your restaurant brand. Best of all, very few restaurants (your competitors) are doing this, so its a Competitive Advantage for you.
Hooks are the “Key” to dazzling your customer and gaining their loyalty. When your customers are having so much fun at your restaurant, they naturally tell others and the next thing you know, you’ve got buzz and lines out the door. Your customers are having more fun and spending more money and telling all their friends. That’s called “Internal Marketing ladies and gentlemen and its absolutely FREE. When your customers become your best marketers, I call that capturing lighting in a bottle and you can ride that all the way to the bank.
Listen, as I give away some of my most effective hooks; but if you want the full enchilada, go to
www.restaurantrockstarsacademy.com and check out my new “ACADEMY”. It's a virtual system loaded with everything I learned in 20 years to create an army of loyal customers and MAXIMIZE my restaurant profits.
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