These are the keys to true success in the restaurant business, but one really stands out from the rest.

I’m sure you remember the Kevin Costner film “Field of Dreams” and the famous line “If you build it, they will come”.   But, in the world of running restaurants, the reality is “If you build it, your work is just beginning”.

I work with many new restaurant owners and sometimes I am surprised by their approach and understanding of what it means to be a business owner or further, what it means to be an entrepreneur. 

There is huge difference in those two definitions. Either way, you take a RISK to create a new enterprise and everything is on the line until you reach profitability.  You can’t just sit back and expect the customers and dollars to roll in.

One of my mantras is “Be a Student of your Restaurant”. 

Whether you’re a new or seasoned operator, there is never an end to the learning curve.  At the very least there are 3 “Key-Fundamentals” every restaurateur or should I say entrepreneur should understand and  master. 

These are the keys to true success in the restaurant business, but one really stands out from the rest.

Give this episode a listen then go out there and Rock Your Restaurant!






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[Start of Transcript]

You're tuned in to the restaurant Rockstars Podcast powerful idea to rock your restaurant, here's your host Roger Beaudoin.

Welcome back restaurateurs, owners and managers or should I welcome you as entrepreneurs, I'm titling this episode “If You Build It, Will They Come?” We all know that Kevin Costner film Field of Dreams and the famous line “If You Build It They Will Come”

But in the world of running restaurants, the reality is, if you build it your work is just beginning. I work with many new restaurant owners and sometimes I'm surprised by their approach and understanding of what it means to be in business or further what it means to be an entrepreneur. Have a listen and see what I mean.

Rockstars! I have my own definition of entrepreneurship, but I googled it recently for a fresh perspective and I came across this meaning of the term, an entrepreneur is a person willing to risk loss, I’m going to say that again, willing to risk loss. To start a business with the intent to make money and going a bit further, one who organizes, manages, commits resources and assumes the risks to start a new enterprise.

Yes when you start a new business of any significance, you pour your heart, your passion, your dreams and your hard fought sweat into your venture every day because your present, your future, your kids' futures, literally everything is on the line. Not to mention the very real possibility of the great potential for loss mentioned above. Loss of income while you're laying the foundation, loss of time as the business is more than a complete commitment and the potential loss of your home, your assets, your marriage, everything you worked for and hold dear.

So this is why I am surprised with the all too common belief that, ‘if you build it’ I have a mantra among many about being a student of your restaurant, that is digging deep in veracious learning everything you can about the basic fundamentals of business, those three critical foundational elements are:

1.    Cost controls and profit maximization

2.     Two, staff development, training, recognition and rewards

3.    Marketing and affinity.

These three are really systems, systems that give understanding, control and powerful information for decision making; to systemize your business, you need to do the homework and it takes a bit of time upfront, but once the systems are in place, you have newfound freedom and you're in the driver's seat not the other way around. But let's take a closer look at number two, this fundamental stands out as the most important as your staff are the key cornerstone to building your business, I'll explain more on this in a moment.

Without this basic understanding and lacking these three systems in place, a restaurant or a business of any kind is flying blind and in jeopardy at the edge of peril and ultimate failure.

It's not enough to commit the money and resources to any business and simply open the doors and expect success, that business must be nurtured, worked hard, systemized and managed. The word manage also has broad meaning and this term applies to both new entrepreneurs and those seasoned veterans with years of experience. Although experience is a great teacher, there are plenty of seasoned operators missing the mark. To me the word manage means that one develops and encourages talent, trains, inspires, leads by example and empowers, then recognizes and rewards achievement.

Doing this as a business, is most powerful, competitive, advantage your customers will notice, they'll notice that something very special is happening in this business or restaurant behind the scenes and you can be sure this will positively impact traffic to your door, team morale, company culture and your business bottom line. If you build this, they will come.

Thanks for listening to the Restaurant Rockstars Podcast. For lots of great resources head over to and while you’re there, download a copy of the book. Rock Your Restaurant. It's a game changer, see you next time.

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